Ta-Rel Franklin joined the Ferrum athletic staff as Assistant Men's Basketball Coach in 2026. Franklin came to Ferrum from Brown University, where he served as Director of Basketball Operations during the 2025-26 season.
Prior to Brown, Franklin served as Head Women's Basketball Coach at Rockford University in 2024-25 and Director of Basketball Operations at California Polytechnic State University during the 2023-24 season. At Cal Poly, he helped the program earn a Women's National Invitation Tournament appearance and its first postseason berth in 10 years.
Franklin served as Associate Head Men's Basketball Coach at Alderson Broaddus University from 2019-22 before becoming Head Women's Basketball Coach for the 2022-23 season. Earlier in his career, he served as Assistant Men's Basketball Coach at Hendrix College in 2018-19.
Franklin earned his bachelor's degree in marketing from Alderson Broaddus University in 2016 and his Master of Business Administration with a concentration in sports management from Bluffton University in 2018.
